[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.spinopa.cz\/jak-se-pracuje-s-klicovymi-slovy\/#Article","mainEntityOfPage":"https:\/\/www.spinopa.cz\/jak-se-pracuje-s-klicovymi-slovy\/","headline":"Jak se pracuje s kl\u00ed\u010dov\u00fdmi slovy?","name":"Jak se pracuje s kl\u00ed\u010dov\u00fdmi slovy?","description":"Z\u00e1kladn\u00edm kamenem pr\u00e1ce s kl\u00ed\u010dov\u00fdmi slovy je jejich anal\u00fdza neboli souhrn hledanosti jednotliv\u00fdch slov, kter\u00e9 n\u011bjak\u00fdm zp\u016fsobem souvis\u00ed s dan\u00fdm oborem \u010di webem. \u010c\u00edm promy\u0161len\u011bj\u0161\u00ed bude, t\u00edm v\u00edce fr\u00e1z\u00ed souvisej\u00edc\u00edch s klientov\u00fdm webem budou potenci\u00e1ln\u00ed z\u00e1kazn\u00edci zad\u00e1vat. Anal\u00fdza kl\u00ed\u010dov\u00fdch slov je pak dokumentem, kter\u00fd obsahuje detailn\u00ed informace o dotazech \u010di fr\u00e1z\u00ed u\u017eivatel\u016f, kter\u00fdmi se na […]","datePublished":"2020-06-22","dateModified":"2020-06-22","author":{"@type":"Person","@id":"https:\/\/www.spinopa.cz\/author\/#Person","name":"","url":"https:\/\/www.spinopa.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/a231d13c7dfc9c75f2343f864438f5ab9c0bfebd1aa37dfd3bb16118c04f838c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a231d13c7dfc9c75f2343f864438f5ab9c0bfebd1aa37dfd3bb16118c04f838c?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"spinopa.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.spinopa.cz\/wp-content\/uploads\/anal%C3%BDza%20kl%C3%AD%C4%8Dov%C3%BDch%20slov.jpg","url":"https:\/\/www.spinopa.cz\/wp-content\/uploads\/anal%C3%BDza%20kl%C3%AD%C4%8Dov%C3%BDch%20slov.jpg","height":0,"width":0},"url":"https:\/\/www.spinopa.cz\/jak-se-pracuje-s-klicovymi-slovy\/","wordCount":467,"articleBody":"        Z\u00e1kladn\u00edm kamenem pr\u00e1ce s kl\u00ed\u010dov\u00fdmi slovy je jejich anal\u00fdza neboli souhrn hledanosti jednotliv\u00fdch slov, kter\u00e9 n\u011bjak\u00fdm zp\u016fsobem souvis\u00ed s dan\u00fdm oborem \u010di webem. \u010c\u00edm promy\u0161len\u011bj\u0161\u00ed bude, t\u00edm v\u00edce fr\u00e1z\u00ed souvisej\u00edc\u00edch s klientov\u00fdm webem budou potenci\u00e1ln\u00ed z\u00e1kazn\u00edci zad\u00e1vat.Anal\u00fdza kl\u00ed\u010dov\u00fdch slov je pak dokumentem, kter\u00fd obsahuje detailn\u00ed informace o dotazech \u010di fr\u00e1z\u00ed u\u017eivatel\u016f, kter\u00fdmi se na dan\u00fd byznys ptaj\u00ed vyhled\u00e1va\u010de. Na jej\u00edm z\u00e1klad\u011b je pak ur\u010dov\u00e1na obsahov\u00e1 strategie a celkov\u00e1 architektura webu, vytvo\u0159\u00ed se podklad pro jednotliv\u00e9 v\u00fdstupy a provede se optimalizace webov\u00fdch str\u00e1nek.Proces tvorby anal\u00fdzy lze roz\u010dlenit do n\u011bkolika krok\u016f:Sb\u011br dat \u2013 hledan\u00e9 dotazy vztahuj\u00edc\u00ed se k byznysu klientaData mining \u2013 z\u00edsk\u00e1n\u00ed metrik o dotazech (hledanost, konkuren\u010dnost, \u2026)\u010ci\u0161t\u011bn\u00ed dat \u2013 odebr\u00e1n\u00ed dotaz\u016f, kter\u00e9 do anal\u00fdzy nepat\u0159\u00edKategorizace \u2013 za\u0159azen\u00ed do skupin ukazuj\u00edc\u00edch celkovou statistiku t\u00e9matuTvorba v\u00fdstupu \u2013 tvorba kone\u010dn\u00e9ho dokumentu a k n\u011bmu p\u0159\u00edslu\u0161n\u00fdch proces\u016fD\u016fle\u017eit\u00e9 je nejen to, aby danou str\u00e1nku u\u017eivatel\u00e9 skute\u010dn\u011b na\u0161li, ale tak\u00e9 aby j\u00ed rozum\u011bly. N\u011bkter\u00e9 odborn\u00e9 v\u00fdrazy n\u00e1m sice mohou p\u0159ipadat srozumiteln\u00e9 a jasn\u00e9, ale ne ka\u017ed\u00fd laik se v dan\u00e9m t\u00e9matu orientuje. To je tak\u00e9 sou\u010d\u00e1st\u00ed anal\u00fdzy \u2013 p\u0159elo\u017eit dan\u00fd text do \u201ejazyka n\u00e1v\u0161t\u011bvn\u00edk\u016f\u201c neboli nepl\u00fdtvat p\u0159\u00edli\u0161 odborn\u00fdmi v\u00fdrazy a sna\u017eit se takov\u00e9 v\u00fdrazy p\u0159elo\u017eit tak, aby cel\u00fd text byl jasn\u00fd.Kdy n\u00e1m tedy m\u016f\u017ee b\u00fdt takov\u00e1 anal\u00fdza u\u017eite\u010dn\u00e1? Nap\u0159\u00edklad u e-shopu pom\u00e1h\u00e1 zjistit, jak\u00e9 vlastnosti lid\u00e9 u dan\u00e9ho produktu hledaj\u00ed. Na z\u00e1klad\u011b tohoto zji\u0161t\u011bn\u00ed pak web m\u016f\u017ee l\u00e9pe tyto vlastnosti popisovat, co\u017e jist\u011b povede k vy\u0161\u0161\u00ed n\u00e1v\u0161t\u011bvnosti. Dal\u0161\u00edm typick\u00fdm p\u0159\u00edkladem jsou synonyma \u010di podobn\u00e9 v\u00fdrazy. Nap\u0159\u00edklad si z\u00e1kazn\u00edk chce koupit baz\u00e9n, paradoxn\u011b ale do vyhled\u00e1va\u010de nap\u00ed\u0161e baz\u00e9ny, proto\u017ee chce vid\u011bt nab\u00eddku v\u00edce zbo\u017e\u00ed. Proto, pokud prod\u00e1v\u00e1m baz\u00e9ny, mus\u00ed m\u016fj web obsahovat tak\u00e9 slovo v mno\u017en\u00e9m \u010d\u00edsle. Stejn\u011b tak synonyma \u2013 helma je sice to sam\u00e9 jako p\u0159ilba, ale pou\u017eit\u00edm jednoho ze slov se m\u016f\u017eu ochudit o n\u00e1v\u0161t\u011bvnost, proto\u017ee z\u00e1kazn\u00edci \u010dast\u011bji pro vyhled\u00e1v\u00e1n\u00ed pou\u017e\u00edvaj\u00ed slovo druh\u00e9. V neposledn\u00ed \u0159ad\u011b n\u00e1m pak anal\u00fdza pom\u016f\u017ee web naplnit informacemi, kter\u00e9 z\u00e1kazn\u00edky skute\u010dn\u011b zaj\u00edmaj\u00ed.                                                                                                                                                                                                                                                                                                                                                                                          4.3\/5 - (7 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Jak se pracuje s kl\u00ed\u010dov\u00fdmi slovy?","item":"https:\/\/www.spinopa.cz\/jak-se-pracuje-s-klicovymi-slovy\/#breadcrumbitem"}]}]